About HASANOVA
 

Brand’s design ethos is based on combining the idea of resilient, powerful silhouette with delicate aesthetic of handcrafted details.

Officially launched in 2015 at Saatchi Gallery, HASANOVA reflects creative effort and craftsmanship involved in the making of each garment. With the focus on timeless style and quality against “fast” fashion, HASANOVA operates on zero waste basis. Each piece is handcrafted individually, adding value at every stitch.

As a realistic approach to the matter, our brand obtains the most competitive price points in the made-to-order fashion market in London.

• HASANOVA currently stocks at Wolf & Badger, Verishop, Brityard, Ankorstore.

The designer of the brand Gunel Hasanova was born in Azerbaijan. HASANOVA is a testament to the unyielding spirit of Azerbaijani women, interwoven with the opulent magnificence of traditional textiles - a symphony of gold, silver embroidery, and dazzling accents - meticulously crafted in the heart of London.